Getting your marketing message out to your target audience takes time, effort and resources. Email marketing is just the right and powerful arrow that marketers have in their quiver to reach customers in a cost effective way. According to McKinsey and Company Study, email marketing is 40 times more effective than social media marketing. There are no two ways that email is part of daily online life and it is noteworthy that the number of global e-mail users is estimated to be 4 billion in and is set to grow to 4.6 billion users in 2025.


As one of award-winning digital marketing agency in Melbourne, we share with reasons why marketers should not ignore email marketing: 


  1. Stay in touch with an already engaged audience: Email marketing is one of the only channels that customers give permission to receive. It is a great channel to keep your existing customers informed. The best part is customers can check their email when it is convenient for them. Moreover, those who have signed up to your email list have already made a commitment to receive these notes. Email marketing allows high conversion rates as marketers are targeting those who are already interested in the brand. 
  2. Delivers your message: Most marketers will be happy to invest in marketing strategy when the message is delivered to the targeted audience. Email marketing strategy exactly does that; it sends emails to subscribers who meet certain criteria. According to a study, the shelf life of a post of Facebook is around 3.2 hours. Not all your fans will be able to see the post. In case of email marketing, all the intended recipients will receive the mail. 
  3. Higher ROI: Not ignoring email marketing strategy  makes sense as it yields the highest ROI than other channels. Email is a cost-effective channel for marketers as they can run an email marketing campaign with user-friendly email management tools. All they need is a persuasive email and an enticing call-to-action to encourage consumers to click on the link of the landing page.
  4. Personalised message: One of the best advantages of email marketing  is that it gives marketers an opportunity to target the email campaign to a specific subscriber by using the data and information they have about them. It could be information like their first name or the last product they bought. By personalising email campaigns marketers can increase their open and click-through rates and can have a measurable impact on the ROI and revenue. 
  5. Easy to track and measure: The effectiveness of an email campaign can be easily tracked. There are many analytics tools that marketers can use to keep track of suitable metrics that suit the campaign.


Need help with your email marketing strategy ? 

An email campaign is no longer about broadcasting a message. Rather, it’s about crafting a message that is compelling and persuasive yet simple. If you are planning to up the email marketing game, we can help you with our directed insights to improve your email campaign and other marketing strategies. Call us at (03) 9028 5600 or drop an email at [email protected] to know how we can help your business come up a digital marketing strategy that works.