LinkedIn is a powerful platform for B2B marketing. The platform can help your business find
highly targeted customers and connections that can help your business grow. As a leading digital marketing agency in Melbourne, we share with you tips to improve your B2B LinkedIn marketing:
1. Make your LinkedIn business profile appealing:
Having a business LinkedIn page is just as important as having a website for your company. Use
a profile image that is straightforward and yet tells your audience what your business is about.
A well-optimized business LinkedIn page should have everything your audience needs to know
about your company and your product or services. Here are a few things you can do to gain
better visibility:
● Use keywords: Incorporate proper keywords to help relevant customers reach you
easily. Optimize your ‘About us’ tab for better representation of your work among
your customers.
● Relevant content: It is essential to regularly post relevant engaging content on your
profile. This will keep your followers engaging and your page will appear in search
results.
2. Importance of an effective LinkedIn page: Your brand’s page on Linkedin will provide you
ample business opportunities as prospects come to visit it. So, it is essential that whoever
visits your page gets relevant engaging content.
3. Defining your audience and goals is the key: With proper targeting, it is easier to
generate leads. To know your target audience, it is essential to have clarity about what
you want to accomplish. You can use the advanced search option of LinkedIn to find the
people interested in your brand. For future reference, it is advisable to save your search.
4. Grow your page followers: To grow your follower here are a few things you need to do:
● Use the “follow” button on your site or blog.
● Invite your Profile connections to follow your LinkedIn Page.
● Make sure all your employees know the important posts for boosting
organic reach.
● Do not forget to promote your company’s newsletters and blog posts.
5. Effective use of LinkedIn Stories to show glimpses of your business: LinkedIn stories
could be a great platform for LinkedIn marketing. Through story, you can invite
connections, clients, and prospects to see the BTS ( behind-the-scenes) of your business.
This will give a human touch to your company.
6. Publish engaging content: To post relevant content is essential to follow the latest
trends. This will help you post the content that people are interested in. It has been
found that “salesy” content works well on other platforms but on LinkedIn, they do not
perform well. You can engage your followers by creating leadership content on your
brand page.
7. Use media in your content: Post only text content that might not interest your followers to
make it more interesting you need to add interesting images and videos. While posting
videos it should be noted that the video should not be of more than 1 to 2 minutes. You
can also upload live videos.
8. Highlight your best content: Use sponsored content to boost your content directly in
your prospect’s feed. You can use Direct Sponsored Content and track the number of
leads generated through it.
9. Create LinkedIn ad campaigns: Running a self-service ad campaign on LinkedIn could
help you generate good leads. You can set your budget, and goals and have control over
your campaign’s timeline using the LinkedIn campaign manager
Grow your B2B LinkedIn Marketing with the help of Incrementum Digital
We, at Incrementum Digital, are experts on social media management. We can help you
identify and target leads with well-defined social media campaigns that yield measurable
results.
