Digital advertising is a diverse landscape and there are countless ways to reach new customers. Search ads and display ads on Google are the most popular options that advertisers choose. Both search ads and display ads have their advantages to offer to your business. Display ads have a few unique strengths over search ads. But two can be used together to get better results than you can get using one. As one of the leading digital marketing agency, we will tell how you can  display ads can be 4 times effective pulling web traffics over search ads: 

Check out how can Google ads help you advance your business goals 

  • Traffic can be generated even when people are not looking for your product/service  

What is one of the major benefits of Google display ads? Unlike search ads, display ads can show up on sites across the Internet. Search ads are text-based advertising that is mostly based on keywords. Search ads help promote your business whenever people are searching for products or services similar to yours. Search ads are based on the search volumes of the keywords. The search volume of particular keywords can be high or low. On the other hand, display ads are found on websites, apps, and social media platforms—not in SERPs (Search Engine Results Pages). They help promote businesses or brands whenever people are watching online videos, checking their email, or using mobile devices and apps. Display ads let you put your ad directly in front of customers without waiting for them to search for you. 

  • Display ads increase brand awareness and create visibility for your business 

Search ads are text-based and thus do not give an opportunity to stand out. Display ads are visually appealing as they are created with graphic content. They can custom made as per your brand. Display ads give you the freedom to be creative with bright colours, large text, or even video and audio. Display ads are an amazing way to stand out and attract attention. 

  • Display ads give you better ROI

If you want the best return on investment from search ads, you need to focus on searcher intent. For search network, clicks are costly where anyone can get a click on Google display network at a much lower cost. The search ads market is competitive where advertisers need to maintain a good impression share, rank, quality score to grow online traffic and be on top of the SERP. Though the Google display network is also a competitive one, as a brand you can still generate a good number of clicks even not having a good relative CTR (click-through rate) and display impression share. 

  • Display ads allow remarketing opportunities

While search ads influence an audience with an intent to buy, targeted display ads are positioned in front of a defined audience that has previously visited your website. Once a prospective customer knows about your product or service, a display ad can remind them about your product/service. 

Now that you know that display advertising can be beneficial for your business, make sure it’s part of your marketing strategy. As a leading digital agency, we offer a variety of display advertising options as part of digital marketing services.