It would not be wrong to say that hashtags are the secret sauce that you need to increase the reach of your post and get discovered by new audiences. Writing engaging posts with relevant hashtags can translate into more engagement, more followers, and more customers for your business. In this post, we are going to share with you what do hashtags do and why you should up your hashtag game on social media:

Keep reading to know what do hashtags do and why are important:

  • Boost the organic reach of your posts

Be it Twitter, Instagram or Facebook, using relevant hashtags is an effective way to expand the organic reach of your posts. Hashtags help these platforms to categorise your content and put it in front of its intended audience. According to research Instagram posts with minimum one hashtag got 70% more likes and 392% more comments than those without ones.

  • Be part of trending topics 

Using trending hashtags get your message across to a much larger audience. The post will be seen by people who aren’t necessarily a part of the audience you are trying to target. This means better brand awareness and new followers. Trending hashtags could be anything centred on the major news or meme going viral or a sports event or holidays. However, before you use a trending hashtag, make sure it adds value to the existing conversation. If your post does not add value, it is likely to be lost.

  • Promote contests and giveaways 

Contests and giveaways boost user engagement. Using hashtags related to contests and giveaways help you build a momentum on social media and the user-generated content continues to promote the post. In some cases, using user-generated hashtags can help too. For instance, a Twitter user used a #WantAnR8 hashtag to tell the brand she wanted to ride an R8. The brand obliged her and let her drive the care for a day. The hashtag went viral as the brand used it to promote the launch of their car. The conversation itself went on for months. The @audi account grew over 200%

  • Build a community around a hashtag

For brand loyalty and social media growth more and, more brands are building a community around the hashtag. A study found that customers spent 19% more after joining the brand’s online community. A brand community not only meets the need of the people within the community but also drive more loyalty and customer advocacy than a generic hashtag.

There are no two ways that social media is a powerful tool. However, it can be difficult to manage social media while you are running a business. As a leading social media agency, we can help you make a data-driven social media strategy so that you have a better social media presence.