There is a new kid in the digital marketing block —- Instagram Reels. First launched in a few countries, Instagram has launched Reels ads worldwide. Instagram Reels allows you to create and share short engaging videos just like Instagram Stories. But the big difference is the content doesn’t disappear after 24 hours. Instagram and Instagram Stories are widely being used for brand awareness and engaging potential customers. How can you as a brand use Reels ads in your marketing strategy? 

Know all about Instagram marketing

As one of the best SEO and Digital Marketing service providers in Melbourne, here we share some ways to use Instagram Reels to promote your brand: 

  • Make good use of audio: One thing that you shouldn’t miss out on is using audio. You can use audio from the Instagram music library or use your own original audio. Whenever you add particular music to your Reel, it gets exposed to that specific song’s tag. This means that your Reel has the potential for more reach. Also, do not forget to put the captions as that would target users who don’t keep their sound on. 
  • Use the right hashtags: Across Instagram, it is important to use the right hashtags so that your posts are easier to find. Use hashtags that are relevant to your reel also, include a mix of trending hashtags that match your Reel’s content. 
  • Tag others: Tagging is a convenient way for you to expand the reach of a Reel or even a post. You can tag your customers to increase engagement and to build connections. You can also launch a contest where users are encouraged to tag their friends, helping you increase the reach of your Reel. 
  • Tell a longer story: With half a minute (double the runtime of Instagram Stories) you have a lot of scope to get creative. You can multiple stories in one Reel. 
  • Use your old content and recreate them into Reels: Reels are a great way to reuse your older posts and Stories to create a video. It could be a before and after video or a peek into behind the scenes. 
  • Share customer testimonials: No matter, which social media platform you use, word of mouth is always a great way to promote your business. Instagram Reels are no exception. Make a video of customers on why they love doing business with you. 
  • Make a blooper video: Blooper videos are a great way to let your customers connect with people behind the camera. Blooper videos give your brand a humane touch.  

 

How to advertise on Instagram? 

While you are busy running your business, it can be a bit difficult to manage your social media marketing on different platforms such as Instagram and Facebook. From how to advertise on Instagram to how to get customers to engage through social media, we are there to help you with social media marketing that drives results.